Masen is the group responsible for managing renewable energy in Morocco. Masen leads development programmes of integrated projects aimed at creating an additional 3,000 MW of clean electricity generation capacity by 2020 and a further 6,000 MW by 2030.The goal is to secure 52% of the country’s energy mix from renewable sources by 2030. As a central player committed to making optimal use of renewable resources, Masen transforms natural power into power for progress. The integrated model Masen has devised aims to establish self-sustaining and financially viable ecosystems. In addition to generating electricity through major projects and raising the funds required to do so, Masen seeks to act as a catalyst for the development of a competitive economic network that employs existing skills efficiently and helps create new ones. At the same time, the development of applied research and the promotion of technological innovation are encouraged. The local development strategy Masen has developed – a true reflection of its integrated approach – helps the regions that host its projects to achieve territorial equity and sustainable growth.